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My approach to produce digital assets

SAVE MONEY. The very finest of high end quality is over. It might have been essential for shooting TV commercials that run for months or even years on screens around the world. But when you create digital assets, reaching the 80% is perfectly fine.

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SAVE TIME. The workflow has probably changed the most in the last years. We discuss the briefing, align on timing and costs and start to produce right away. The average project period is between 10-12 working days. Small crews, direct decisions - immediate response.

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LOOSE WEIGHT. I work with a lot of hybrid-skilled professionals and finest equipment. That makes me produce almost the same quality with just a hand full of people, for half of the budget in a quarter of the time.

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Nowadays the target groups want authenticity, truth, transparency and inspiring stories that look like what they are used to seeing on social media. 80% is fine. 

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​Reaching the final 20% of the 100% will double the budget and extend the production time.

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I produce any kind of digital content for your brand or client within 10 working days. From our kick off meeting to the final delivery.


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©2021 Lotte Kotte Creative Production & Project Management

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